WEBSITE
SUPPORT
MIGRATION
WEBSITE
MIGRATION
SUPPORT
Seamless Transitions, Elevated Performance: Unlock the Power of Website Migrations!
Luckily, this is where we come in! In fact, one of our specialties is web migrations. At Fruitoo, have handled countless migrations and, under our watch, always ensure risks are mitigated and clients migrate their sites with ease. Let’s unpack how we make this happen!
Solutions
WEBSITE MIGRATION SERVICES
This isn’t a one-size-fits-all service, but we do have a process. When crafting a custom report for our clients, we work through 6 phases with them:
We advise on taxonomy best practices, recommend URL hierarchy, and explain the importance of small differences in URL structure. By getting involved early, we can build a URL hierarchy that maximizes visibility for important pages on your site.
Redirects defend against traffic drops, signaling to search engines that pages have moved and transferring equity from the old site. We meticulously build redirect maps and prepare for proper implementation before launch.
Have questions about where to host your images, if you should use a CDN or anything else related to your new platform? We advise you on potential SEO benefits or challenges of new platforms and help formulate the best stack for your new web environment in collaboration with your development team.
Core metadata like title tags and meta descriptions can be forgotten in the midst of all other migration activities. We advise on how to handle this important information which will help mitigate the traffic or ranking loss risk.
We begin collecting pre-launch performance statistics at least a month prior to launch and continue collecting after launch to monitor the exact impact on website performance and keyword rankings.
This is our crown jewel in the line of defense for mitigating risk. When the staging site build is completed by your development team, we perform a full SEO technical pre-launch audit to discover any issues prior to launch.
We prioritize examining robots.txt, XML Sitemap, and site security to ensure search engine access. Additionally, we check site speed, compress large image sizes, transfer core metadata correctly, and address missing SEO elements. We review structured data/schema for enhancements, as title tags and H1s help re-establish keyword rankings.
On launch day, we conduct an immediate audit to check redirects and submit the new sitemap for indexing. We are available to help with any issues that arise and celebrate the successful launch (or just to celebrate… we like that too!). Afterward, we continue to monitor user statistics and report on traffic losses and gains.
Solutions
WEBSITE MIGRATION SERVICES
WEBSITE
MIGRATION
SUPPORT
Getting Fruitoo involved as early in the process of your migration as possible is crucial to both success of the project, as well as the peace of mind for everyone involved. Many times, SEO considerations are not accounted for from the beginning, and several pitfalls can be avoided early on.
We advise on taxonomy best practices, recommend URL hierarchy, and explain the importance of small differences in URL structure. By getting involved early, we can build a URL hierarchy that maximizes visibility for important pages on your site.
Redirects defend against traffic drops, signaling to search engines that pages have moved and transferring equity from the old site. We meticulously build redirect maps and prepare for proper implementation before launch.
Have questions about where to host your images, if you should use a CDN or anything else related to your new platform? We advise you on potential SEO benefits or challenges of new platforms and help formulate the best stack for your new web environment in collaboration with your development team.
Core metadata like title tags and meta descriptions can be forgotten in the midst of all other migration activities. We advise on how to handle this important information which will help mitigate the traffic or ranking loss risk.
We begin collecting pre-launch performance statistics at least a month prior to launch and continue collecting after launch to monitor the exact impact on website performance and keyword rankings.
This is our crown jewel in the line of defense for mitigating risk. When the staging site build is completed by your development team, we perform a full SEO technical pre-launch audit to discover any issues prior to launch.
We prioritize examining robots.txt, XML Sitemap, and site security to ensure search engine access. Additionally, we check site speed, compress large image sizes, transfer core metadata correctly, and address missing SEO elements. We review structured data/schema for enhancements, as title tags and H1s help re-establish keyword rankings.
On launch day, we conduct an immediate audit to check redirects and submit the new sitemap for indexing. We are available to help with any issues that arise and celebrate the successful launch (or just to celebrate… we like that too!). Afterward, we continue to monitor user statistics and report on traffic losses and gains.
REASONS FOR MIGRATING
Fruitoo provides expert advice on technical and branding decisions, helping you make the best choices for your website migration. With our extensive experience, we can anticipate and address any problems throughout the entire process.
WE'RE READY TO ROLL
UP OUR
SLEEVES
From the first mention of a potential migration in a meeting to the launch date and beyond, Fruitoo is your wholesale service provider for all things website migration. Start a conversation with us today and see how we can help migrate your website!
Your Our Services
We believe we have a stake in our clients’ success, so we work alongside them to achieve their goals and create new sources of revenue. For over 10 years, we’ve hit the mark for some amazing brands and we can do the same for you.
work with. As an SEO myself, I was consistently
impressed with their level of industry knowledge.
OUR B2B & B2C EXPERIENCE
YoY REVENUE
Driving Digital Marketing to
Build Regional Startup Into
National Powerhouse.
PER QUARTER
How we implemented Data
Studio for Client's partner
program saving them 117 hours
per quarter.
OUR B2B & B2C EXPERIENCE
YoY REVENUE
Driving Digital Marketing to
Build Regional Startup Into
National Powerhouse.
