Ahhh, look at that beautiful sunset. Wait a minute… that sunset is Google’s Universal Analytics (UA) biting the dust in 2023! As the world turns to a new Google platform ascending on the horizon, Google Analytics 4 (GA4), additional changes will need to be made to your analytics setup. Most notably to the Events collected to understand the user journey implemented through Google Tag Manager (GTM).
Join BFO CEO & Co-Founder Steve Krull and Director of Analytics & SEO Rachel Loutos as they talk about how to tackle migrating events in GTM from UA to your shiny new GA4 machine! The team will discuss auditing your current GTM structure, GTM housekeeping, prioritization of the work to be done, and a new exciting GTM matrix!
