We ask questions… a lot of questions, but they have value (we promise). Our Analytics team will walk through a discovery process with you to determine how you are using your data now, and how you could be better utilizing it in the future to gain the insight you need to make informed decisions. We want to get to know you and your product so that we can craft a data strategy that best fits your needs.

After we have an understanding of your business and user journey, we create a data strategy for you. This strategy provides an outline of what we need to track and why to help your business fund marketing success.

After we have our strategy, we begin our configuration process. We will work to ensure that your preferred platform is set up to accurately track the different macro and micro conversions that we have identified as key data points in your campaign. Think of this as the set up part.

First impressions matter, that goes for our reports too. Once we have the data filtering in, we will walk into our design process. Our team will create a custom reporting template that matches your business’s brand and style needs. We will work through different draft iterations to ensure we have everything you need.

This is where we connect your report to the appropriate data source and make sure it’s all functioning as it should.

All the work has been done, the last step is to finalize or wrap up our project. Our team can provide any report education or walkthrough that is needed to ensure you are able to fully utilize the capabilities of your custom report.