Replay: Universal Analytics to Google Analytics 4: What to Know

Does the recent news of Google’s Universal Analytics retiring in 2023 have your head spinning with questions? Have no fear, you’re not the only one. In this hour-long webinar, we will explore the timeline of UA to GA4, what you need to consider, and what the fundamental differences in the platform will be. As GA4 […]

Replay: Reaching Audiences You Didn’t Know You Had

Can any business truly say they reach 100% of their audience with a marketing message? Even if that were true, the digital marketing landscape continually creates new challenges to reach your audiences and how you measure and report those successes. With end users taking more control of their privacy, GDPR and PII policies strengthening, and […]

Replay: Red Flags and Google Tags: Setting Up GTM for GA4

Ahhh, look at that beautiful sunset. Wait a minute… that sunset is Google’s Universal Analytics (UA) biting the dust in 2023! As the world turns to a new Google platform ascending on the horizon, Google Analytics 4 (GA4), additional changes will need to be made to your analytics setup. Most notably to the Events collected […]

Replay: Holiday Planning Starts NOW: Stay Ahead of Your Goals

Now that the kids are back in school, it’s time to talk… *deep breath*… holidays! No, not Halloween or Thanksgiving – we’re talking that big stretch with all the presents, parties, and shopping chaos. With holiday sales as abundant as snowflakes in Antarctica, how does your brand ensure your products are the ones being gifted […]

Replay: AMA Chicago Part 2: Your SEO Strategy

This workshop will showcase the results of Be Found Online’s SEO work on AMA Chicago’s website. This started with a workshop in February 2022 (see below). Now we’ll review the results of that audit with a live demonstration. Conducting a successful website and content audit Developing and achieving SMART goals and metrics to measure your […]

Replay: Digital Marketing Predictions for 2023

Some learn by doing, but many of us learn by asking. So, are you ready to ask away?   Director of Paid Media, Curtiss Gulash, will wrangle the BFO team to answer your commonly asked questions about paid media. Covering everything from keywords and ad copy to campaign strategy and KPIs, let’s dispel some rumors and […]

Replay: Why You Should Be Worried About Google Analytics 4

If you can say “yes” to one of the three points below, you should probably be feeling a bit worried about Google’s sunset of Universal Analytics: You haven’t migrated to GA4 yet. You’re considering letting Google migrate to GA4 for you. You’ve been led to believe GA4 is anything but a necessary evolution in how […]

Replay: SEO Without Paid Search? Here’s What You’re Missing!

As an agency of digital marketers, we know the immense value that SEO brings to your business. However, it’s important to recognize that leaving Paid Search out of your marketing strategy and relying solely on SEO is like having Peanut Butter without Jelly. SEO without Paid Search is like Jordan without Pippen, or Hall without […]