Constant changes in legislation surrounding user privacy and data collection make it difficult to understand what information your business can and can’t collect to inform your marketing strategy. And once you’ve collected that information, analyzing it and turning it into actionable insights is a step that can quickly become overwhelming. To further add to this task, the platforms we rely on to collect and visualize this data are constantly evolving, which makes it challenging to keep up with management (the migration from Universal Analytics to Google Analytics 4 is just one example). As a marketing analytics agency, Fruitoo can help you navigate these various spaces so you can feel confident in the marketing data you are utilizing to make informed decisions. Our Analytics Team offers a comprehensive range of data and analytics solutions to help your business succeed, and many are highly customizable to ensure you are getting the insights you need. At the end of the day, our goal is to help you understand where you need to put your marketing dollar so that your business is efficient and successful.