Can any business truly say they reach 100% of their audience with a marketing message? Even if that were true, the digital marketing landscape continually creates new challenges to reach your audiences and how you measure and report those successes. With end users taking more control of their privacy, GDPR and PII policies strengthening, and changes to analytics platforms, it’s safe to say your business may be missing out on audiences you didn’t even know you had!
Join BFO Founder & CEO Steve Krull and Director of Paid Media Curtiss Gulash as they help you uncover the most current paid media efforts and tactics you need to uncover those audiences you didn’t know you had, better engage with the ones you know, and balance a thoughtful and strategic paid budget.
