The client, Seacoast Bank, is one of the largest community banks headquartered in Florida, and provides integrated financial services including commercial and retail banking, wealth management, and mortgage services to customers through advanced banking solutions, and 50 traditional branches of its locally branded, wholly-owned subsidiary bank, Seacoast Bank.
They are passionate about providing a community-focused banking experience, with each of its locations frequently participating in local events, performing charity work, and getting involved in community gatherings alongside customers and neighbors. Their unique community commitment necessitated dual, complementary local search-focused campaigns: individual branch page optimization to showcase hyper-local content, and expert listings management.
