Today you’ve not only got to reach customers where and when they’re ready to buy, but you’ve also got to nurture a loyal customer base. Capitalizing on the unique qualities of your business is a great place to start, but do you understand your ROI across different channels, both online and in-store? Retail brands need to improve brand loyalty, drive store visits and maximize profits, and to accomplish this they need a retail digital marketing plan that leverages localization.